Omission Beer Inferring They Are Gluten Free
Omission beer is out of line. Their beers may be perfectly safe for those who have simply joined the gluten free weight loss diet bandwagon, but Omission causes symptoms in some celiac and gluten intolerant individuals (including me).
I was very very disturbed to see this on my facebook page.
Omission Beer is snuggling up beside Glutino and Udi’s products in photos promoting their beer, stating how they “were meant for each other”! We’ve reviewed several Glutino products on My Gluten Free Girlfriend and the company makes great items. Omission does not make a Gluten Free Celiac safe product. Pairing their beer with Gluten Free products is not only misleading, it’s downright irresponsible. Omission is committing a huge sin of omission by pairing themselves with 100% gluten free products when Omission Beer is made from BARLEY! I know that the barley is supposed to “disappear” because the specific distillation process is “magic” but many celiacs and gluten intolerant individuals get ill from these types of gluten reduced beverages.
Here are some screenshots of the offending posts.
And, if that’s not enough to irritate you, they were so kind as to post for Celiac awareness month, suggesting a celebration with their beer. Yes, let’s ask Celiacs to celebrate the awareness of their disease by imbibing alcoholic beverages made from a grain which causes them severe health problems. The testing processes for these beverages are highly inaccurate and I along with many others get incredibly sick from drinking them.
Omission states “According to federal guidelines, we aren’t legally allowed to claim that Omission beer is gluten-free outside of Oregon because the beer is brewed with malted barley.” We are glad that on the FAQ page they make it clear that the law will not allow them to claim to be gluten free. Our issue is that they are pairing themselves with real gluten free products in order to confuse people into thinking they must be gluten free as well. Newly diagnosed celiacs and people who are highly susceptible to believing all ads as truths are going to think this beer is fine, drink it, and possibly get sick.
When will the nonsense stop? This is supposed to be a month to promote the truth about celiac disease. I know that awareness should be spread year round but people like to have holidays and if that will help bring celiac into the eye of the masses as a disease to be cared about instead of ridiculed I’m all for it. Seriously though how does Omission even begin to think that these ads are appropriate? Their CEO Terry Michaelson is a celiac. You would think that as a company they would know better than to be so deceptive.
What are your thoughts on these ads? Have you drank Omission? Has it caused you issues? Do you drink other gluten removed beers without issues? Sound off here in the comments section.